Aman Modest Fashion

Brief

Aman Modest Fashion required a retail environment that expressed the brand through spatial planning and interior design, alongside its clothing collections.

Context and status

Fashion retail design proposal, Dubai, UAE. The published work documents the proposed design direction.

URU’s role

Interior design proposal by URU Design Services LLC, including the arrangement of displays, circulation, trial areas and custom furniture.

Design decisions

The proposal balances open circulation with smaller browsing and interaction areas. Concrete textures, grey and white surfaces and selective red accents provide a restrained setting for merchandise. Integrated display elements support changes in collections without treating each fixture as an isolated object.

Design outcome

The proposal sets out a coordinated spatial and material direction for the brand. Display, circulation and material choices are brought together in one retail concept.